Social bookmarking can be super awesome for generating traffic to your site!
It’s free. It’s easy. Millions of people can be reached. But it’s one of those things that you definitely have to be careful about how you do it.
You need to actually research social bookmarking sites and figure out how to navigate them and become a part of the ‘crowd’.
To do that, you’re going to first need to take a look at some actual social bookmarking sites. Some of the top ones include:
The list really does go on and on with these sites, but for the sake of what we are trying to accomplish, let’s stick with these for now (seriously they can be time consuming, because first you find something cool, which leads you to something else cool, an SEO pop-up grabs your attention, which leads you to something else, and then next thing you know, its 7 pm and you started at 9 am and that’s just bad)…..anyway, first things first, you need to grab a profile on each of those sites. It’s absolutely necessary for any of this to work.
Then, and I recommend setting a timer here, dig in to what the community is all about. Research some of the tags and categories that you find. Look at what is posted, what is being received well, and what is being ignored.
Once you have a good idea of what the community is like, then go ahead and make an actual business profile. You will use both, obviously, but for the sake of branding, it’s a really good idea to have both set up and ready to go.
Make sure both profiles are complete as well. All information that can be filled out, should. Because this gives the site and it’s users a good idea of who you are as well as what your business is about.
Also, upload some bookmarks on the profiles. After all, that really is the point of a social bookmarking site.
NOW comes the fun part….networking (yay!). Look, networking on these sites is generally much more fun than networking in person. Typically because you are usually sharing book marks back and forth and that’s about as far as it goes.
The best way to network, is to really research who is going to be in your network. You are going to want to find industry leaders in your niche (makes sense, eh?). Youre also going to want to cross reference other social networking sites that you are on, and see if any of those friends and followers are on your new site as well. It’s safe to assume that if these people want to follow you on one site, they are going to be ok with following you on others.
So then, find your competitors. Seems crazy, but find them. Then, find their followers. You’re going to want them in your network as well. Not the competitors, persay, but their followers. If someone is your direct competitor, offering the same stuff you are, and these people like their product, they may like yours as well (hopefully, even more so than the others).
Once youre done with all of that, take a look at the followers that you have and scope out some of the people that follow them. Odds are, you may be interested in some of them as well (lets be honest, we tend to like and hang out with people who are like minded).
THEN engage all of these new people! Seriously, be interesting and informative when you comment on their stuff. Don’t spam them. For the love of everything, don’t spam them. Spamming will get noticed QUICK in these communities and will get you laughed out and ignored.
Make sure you are having a good time doing it. Set out to learn something new. And read just as much as you type on there. Stick to those basics and you should see some great targeted traffic heading your way. Let me know how you are doing.
Anyway, I am way off-topic now, let’s get back to golf.